By Mike Dove and Susan Love, JUST RUN for Running USA Youth Programs Workshop
1. Understand the demographics of your targeted schools and youth organizations.
2. Resources for leader participation to build and promote your program
CONTACTS
- Superintendents/
Principals (letters and brochures, phone calls, e-mails)
- Existing
running event (such as Big Sur 5K) School Coordinators
- County/district
offices of education staff
- School
PTA, educational and school nurses organizations
- Retired
school administrators for school contacts
- After-school
coordinators
- Home-school coordinators
COMMUNITY CONTACTS
- Local
running clubs, elite runners, race directors
- Brochures in race
packets
- Health fairs
- Back-to-School
community events
- Newspaper publicity and media acknowledgement
COMMUNITY PARTNERS
- Healthy Eating Lifestyle Principles (HELP) - organization of local growers of fruits and vegetables
- Monterey County Health Department
- School Wellness Policy group, other wellness groups
- Steps to a Healthier Salinas Consortium
- Youth organizations (Boys' and Girls' Clubs, YMCA, Scouts, etc.)
- California State University Monterey Bay
- Private companies and service organizations
- Local companies for printing, manufacturing, etc.
WEBSITE LINKS
- Development of effective website presentation and instructions
- Active.com Fundraising
- Partnerships with other fitness related websites
See justrun.org for more tips.